--- title: "GTA 6 | Amid criticism of DLSS 5, Take Two CEO comments on AI" id: "181434" type: "post" slug: "gta-6-amid-criticism-of-dlss-5-take-two-ceo-comments-on-ai" published_at: "2026-03-17T16:34:27+00:00" modified_at: "2026-03-17T16:34:27+00:00" url: "https://en.viciados.net/gta-6-amid-criticism-of-dlss-5-take-two-ceo-comments-on-ai/" markdown_url: "https://en.viciados.net/gta-6-amid-criticism-of-dlss-5-take-two-ceo-comments-on-ai.md" excerpt: "Strauss Zelnick, CEO of Take-Two Interactive—the parent company of Rockstar Games, the studio behind GTA 6 (Grand Theft Auto VI)—has decided to \"calm the waters.\" In an interview with The Game Business, the executive reiterated that the idea of artificial..." taxonomy_category: - "Gaming News" - "gaming news" - "GTA 6" - "Indústria de games" - "Take Two" taxonomy_language: - "English" taxonomy_post_translations: - "pll_69b9829ed14db" taxonomy_tmauthors: - "Luis Andrade" --- By[Luis Andrade](https://en.viciados.net/author/luis-andrade/) - Owner of Portal Viciados Last updated: 17 de March de 2026 às 13:34 Compartilhar [https://www.facebook.com/sharer.php?u=https%3A%2F%2Fen.viciados.net%2Fgta-6-amid-criticism-of-dlss-5-take-two-ceo-comments-on-ai%2F](https://www.facebook.com/sharer.php?u=https%3A%2F%2Fen.viciados.net%2Fgta-6-amid-criticism-of-dlss-5-take-two-ceo-comments-on-ai%2F) [https://twitter.com/intent/tweet?text=GTA+6+%7C+Amid+criticism+of+DLSS+5%2C+Take+Two+CEO+comments+on+AI&url=https%3A%2F%2Fen.viciados.net%2Fgta-6-amid-criticism-of-dlss-5-take-two-ceo-comments-on-ai%2F&via=lumijean](https://twitter.com/intent/tweet?text=GTA+6+%7C+Amid+criticism+of+DLSS+5%2C+Take+Two+CEO+comments+on+AI&url=https%3A%2F%2Fen.viciados.net%2Fgta-6-amid-criticism-of-dlss-5-take-two-ceo-comments-on-ai%2F&via=lumijean) [https://web.whatsapp.com/send?text=GTA+6+%7C+Amid+criticism+of+DLSS+5%2C+Take+Two+CEO+comments+on+AI%20%E2%98%9E%20https%3A%2F%2Fen.viciados.net%2Fgta-6-amid-criticism-of-dlss-5-take-two-ceo-comments-on-ai%2F](https://web.whatsapp.com/send?text=GTA+6+%7C+Amid+criticism+of+DLSS+5%2C+Take+Two+CEO+comments+on+AI%20%E2%98%9E%20https%3A%2F%2Fen.viciados.net%2Fgta-6-amid-criticism-of-dlss-5-take-two-ceo-comments-on-ai%2F) [whatsapp://send?text=GTA+6+%7C+Amid+criticism+of+DLSS+5%2C+Take+Two+CEO+comments+on+AI%20%E2%98%9E%20https%3A%2F%2Fen.viciados.net%2Fgta-6-amid-criticism-of-dlss-5-take-two-ceo-comments-on-ai%2F](whatsapp://send?text=GTA+6+%7C+Amid+criticism+of+DLSS+5%2C+Take+Two+CEO+comments+on+AI%20%E2%98%9E%20https%3A%2F%2Fen.viciados.net%2Fgta-6-amid-criticism-of-dlss-5-take-two-ceo-comments-on-ai%2F) [https://t.me/share/?url=https%3A%2F%2Fen.viciados.net%2Fgta-6-amid-criticism-of-dlss-5-take-two-ceo-comments-on-ai%2F&text=GTA+6+%7C+Amid+criticism+of+DLSS+5%2C+Take+Two+CEO+comments+on+AI](https://t.me/share/?url=https%3A%2F%2Fen.viciados.net%2Fgta-6-amid-criticism-of-dlss-5-take-two-ceo-comments-on-ai%2F&text=GTA+6+%7C+Amid+criticism+of+DLSS+5%2C+Take+Two+CEO+comments+on+AI) [#](#) [#](#) **Strauss Zelnick**, **CEO**of **Take-Two Interactive**—the parent company of **Rockstar Games,** the studio behind **GTA 6** (**Grand Theft Auto VI**)—has decided to "calm the waters." In an interview with **The Game Business**, the executive reiterated that the idea of **artificial** **intelligence** creating games on the scale of **Grand Theft Auto** on its own is impossible. **You can check out more GTA 6 content in the video below:** Artigo continua após enquete 1 ### Qual o seu protagonista favorito do GTA 6? 1Lucia 2Jason Ok press **Enter** ↵ Feito por: **Check**[it](https://youtu.be/g-b7ZUHQVh4) **out on YouTube:**[How GTA 6 Will Create a NEW GAMING ECONOMY… (and how to make money from it)](https://youtu.be/g-b7ZUHQVh4) Similarly, **Zelnick**expressed surprise at the financial market’s panic, noting that the history of video games has been shaped by technological evolution. O artigo continua após as sugestões[End of silence: Take-Two CEO confirms that GTA 6 marketing will begin “soon”](https://en.viciados.net/end-of-silence-take-two-ceo-confirms-that-gta-6-marketing-will-begin-soon/) [“Xuxa’s PC” breathes: The Division Resurgence arrives on PC requiring very little hardware](https://en.viciados.net/xuxas-pc-breathes-the-division-resurgence-arrives-on-pc-requiring-very-little-hardware/) [Ubisoft releases The Division Resurgence for PC in early access and details future seasons](https://en.viciados.net/ubisoft-releases-the-division-resurgence-for-pc-in-early-access-and-details-future-seasons/) For him, new advances like **Project Genie** should be seen as allies that allow for faster and more efficient work, but never as substitutes for creative vision. The executive compared AI to common productivity tools to illustrate his point. According to **Zelnick**, the fact that everyone has access to **PowerPoint**doesn’t mean the market is flooded with incredible presentations. He argues that **AI**may even help generate basic elements or prototypes reminiscent of sports games, but the “heavy lifting” of world-building, narrative, and handcrafted details continues to depend exclusively on human talent. ## The contrast with NVIDIA’s controversial DLSS 5 **Zelnick**’s remarks come at a sensitive time for the gaming community, which is currently protesting **NVIDIA**’s new **DLSS 5**. The new technology proposes using **AI**to overlay photorealism and alter the original lighting of games in real time. Many players and developers criticize the move, classifying it as a disrespect to the original art direction conceived by the artists. By defending **Rockstar**Games’ “artisanal touch,” **Take-Two**is taking a stance opposed to the trend of aggressive visual automation. For the company, **AI**should operate behind the scenes, accelerating routine technical processes, while the soul of cities like **Vice City** remains manually sculpted by thousands of developers. **See also:**[GTA 6 | Kotaku’s alleged Grand Theft Auto VI leak reveals new details](https://viciados.net/gta-6-vazamento-grand-theft-auto-vi-kotaku/) Do you like the **Viciados Portal**? We count on your support! To receive updates, [follow us on Google News](https://news.google.com/publications/CAAiEDJcDR_wUKWaDRZxc_uqj3kqFAgKIhAyXA0f8FClmg0WcXP7qo95?hl=pt-BR&gl=BR&ceid=BR%3Apt-419) , [Google Discover](https://profile.google.com/cp/Cg0vZy8xMXpqMGhicXFz) , **[WhatsApp,](https://www.whatsapp.com/channel/0029Vb669E4Gk1FpsPLuPr2Y)** and **[Telegram](https://t.me/viciadosnet)**. Join the discussion on **[Facebook](https://www.facebook.com/portalviciados)**, [X (Twitter),](https://x.com/PortalViciados) and **[Instagram](https://www.instagram.com/portalviciadosoficial/)**! **Source**: [Kotaku](https://kotaku.com/gta-6-ai-grand-theft-auto-take-two-ceo-strauss-zelnick-rockstar-2000679580) [Previous article Rockstar Games suspends the sale of games in its Brazilian store due to the Felca Law](https://en.viciados.net/rockstar-games-suspends-the-sale-of-games-in-its-brazilian-store-due-to-the-felca-law/) [Next article GTA 6 with advertising? Rockstar Games owner comments on real brands in the game](https://en.viciados.net/gta-6-with-advertising-rockstar-games-owner-comments-on-real-brands-in-the-game/) [FACEBOOK](https://www.facebook.com/portalviciados) [SIGA NO X](https://x.com/PortalViciados) [TELEGRAM](https://t.me/viciadosnet) [WHATSAPP](https://www.whatsapp.com/channel/0029Vb669E4Gk1FpsPLuPr2Y) ## Siga o Portal Viciados **No Google!** Follow the Viciados Portal **On Google!** Mantenha-se informado sobre todas as atualizações do Portal Viciados através do Google. Stay informed about all updates from Portal Viciados through Google. Ao acompanhar nosso portal no Google, você melhora suas chances de encontrar nossos artigos! By following our portal on Google, you improve your chances of finding our articles! [SEGUIR FOLLOW](https://profile.google.com/cp/Cg0vZy8xMXpqMGhicXFz?pf=0) #### CHECK MORE [https://en.viciados.net/end-of-silence-take-two-ceo-confirms-that-gta-6-marketing-will-begin-soon/](https://en.viciados.net/end-of-silence-take-two-ceo-confirms-that-gta-6-marketing-will-begin-soon/) [End of silence: Take-Two CEO confirms that GTA 6 marketing will begin “soon”](https://en.viciados.net/end-of-silence-take-two-ceo-confirms-that-gta-6-marketing-will-begin-soon/) 28 de April de 2026 às 21:10 [https://en.viciados.net/xuxas-pc-breathes-the-division-resurgence-arrives-on-pc-requiring-very-little-hardware/](https://en.viciados.net/xuxas-pc-breathes-the-division-resurgence-arrives-on-pc-requiring-very-little-hardware/) [“Xuxa’s PC” breathes: The Division Resurgence arrives on PC requiring very little hardware](https://en.viciados.net/xuxas-pc-breathes-the-division-resurgence-arrives-on-pc-requiring-very-little-hardware/) 28 de April de 2026 às 16:28 [https://en.viciados.net/ubisoft-releases-the-division-resurgence-for-pc-in-early-access-and-details-future-seasons/](https://en.viciados.net/ubisoft-releases-the-division-resurgence-for-pc-in-early-access-and-details-future-seasons/) [Ubisoft releases The Division Resurgence for PC in early access and details future seasons](https://en.viciados.net/ubisoft-releases-the-division-resurgence-for-pc-in-early-access-and-details-future-seasons/) 28 de April de 2026 às 15:35 [https://en.viciados.net/shut-down-razer-and-blackpink-announce-exclusive-gamer-collection-with-rare-photocards/](https://en.viciados.net/shut-down-razer-and-blackpink-announce-exclusive-gamer-collection-with-rare-photocards/) [Shut Down! Razer and Blackpink announce exclusive gamer collection with rare photocards](https://en.viciados.net/shut-down-razer-and-blackpink-announce-exclusive-gamer-collection-with-rare-photocards/) 28 de April de 2026 às 13:51