--- title: "GTA 6 with advertising? Rockstar Games owner comments on real brands in the game" id: "181469" type: "post" slug: "gta-6-with-advertising-rockstar-games-owner-comments-on-real-brands-in-the-game" published_at: "2026-03-17T22:48:46+00:00" modified_at: "2026-03-17T22:48:46+00:00" url: "https://en.viciados.net/gta-6-with-advertising-rockstar-games-owner-comments-on-real-brands-in-the-game/" markdown_url: "https://en.viciados.net/gta-6-with-advertising-rockstar-games-owner-comments-on-real-brands-in-the-game.md" excerpt: "In an interview with The Game Business on Tuesday, March 17, 2026, Strauss Zelnick, CEO of Take-Two Interactive, reassured fans who feared the inclusion of real-world advertisements in GTA 6 (Grand Theft Auto VI). Similarly, the executive stated that inserting..." taxonomy_category: - "gaming news" - "Gaming News" - "GTA 6" taxonomy_language: - "English" taxonomy_post_translations: - "pll_69b9da6b9e1a4" taxonomy_tmauthors: - "Luis Andrade" --- By[Luis Andrade](https://en.viciados.net/author/luis-andrade/) - Owner of Portal Viciados Last updated: 17 de March de 2026 às 19:48 Compartilhar [https://www.facebook.com/sharer.php?u=https%3A%2F%2Fen.viciados.net%2Fgta-6-with-advertising-rockstar-games-owner-comments-on-real-brands-in-the-game%2F](https://www.facebook.com/sharer.php?u=https%3A%2F%2Fen.viciados.net%2Fgta-6-with-advertising-rockstar-games-owner-comments-on-real-brands-in-the-game%2F) [https://twitter.com/intent/tweet?text=GTA+6+with+advertising%3F+Rockstar+Games+owner+comments+on+real+brands+in+the+game&url=https%3A%2F%2Fen.viciados.net%2Fgta-6-with-advertising-rockstar-games-owner-comments-on-real-brands-in-the-game%2F&via=lumijean](https://twitter.com/intent/tweet?text=GTA+6+with+advertising%3F+Rockstar+Games+owner+comments+on+real+brands+in+the+game&url=https%3A%2F%2Fen.viciados.net%2Fgta-6-with-advertising-rockstar-games-owner-comments-on-real-brands-in-the-game%2F&via=lumijean) [https://web.whatsapp.com/send?text=GTA+6+with+advertising%3F+Rockstar+Games+owner+comments+on+real+brands+in+the+game%20%E2%98%9E%20https%3A%2F%2Fen.viciados.net%2Fgta-6-with-advertising-rockstar-games-owner-comments-on-real-brands-in-the-game%2F](https://web.whatsapp.com/send?text=GTA+6+with+advertising%3F+Rockstar+Games+owner+comments+on+real+brands+in+the+game%20%E2%98%9E%20https%3A%2F%2Fen.viciados.net%2Fgta-6-with-advertising-rockstar-games-owner-comments-on-real-brands-in-the-game%2F) [whatsapp://send?text=GTA+6+with+advertising%3F+Rockstar+Games+owner+comments+on+real+brands+in+the+game%20%E2%98%9E%20https%3A%2F%2Fen.viciados.net%2Fgta-6-with-advertising-rockstar-games-owner-comments-on-real-brands-in-the-game%2F](whatsapp://send?text=GTA+6+with+advertising%3F+Rockstar+Games+owner+comments+on+real+brands+in+the+game%20%E2%98%9E%20https%3A%2F%2Fen.viciados.net%2Fgta-6-with-advertising-rockstar-games-owner-comments-on-real-brands-in-the-game%2F) [https://t.me/share/?url=https%3A%2F%2Fen.viciados.net%2Fgta-6-with-advertising-rockstar-games-owner-comments-on-real-brands-in-the-game%2F&text=GTA+6+with+advertising%3F+Rockstar+Games+owner+comments+on+real+brands+in+the+game](https://t.me/share/?url=https%3A%2F%2Fen.viciados.net%2Fgta-6-with-advertising-rockstar-games-owner-comments-on-real-brands-in-the-game%2F&text=GTA+6+with+advertising%3F+Rockstar+Games+owner+comments+on+real+brands+in+the+game) [#](#) [#](#) In an interview with **The Game Business**on Tuesday, March 17, 2026, **Strauss Zelnick**, **CEO**of **Take-Two Interactive**, reassured fans who feared the inclusion of real-world advertisements in**GTA 6**(**Grand Theft Auto VI**).**Check**[it](https://youtu.be/g-b7ZUHQVh4) **out on YouTube:**[How GTA 6 Will Create a NEW GAMING ECONOMY… (and how to make money from it)](https://youtu.be/g-b7ZUHQVh4) Similarly, the executive stated that inserting advertising into a big-budget title is not part of the plans for the **Rockstar Games** franchise. **Zelnick**argued that it would be “unfair” to consumers who pay between $70 and $80 for a high-end game to have their experience interrupted by ads. Artigo continua após enquete 1 ### Qual o seu protagonista favorito do GTA 6? 1Lucia 2Jason Ok press **Enter** ↵ Feito por: He distinguished **GTA 6**’s business model from other in-house titles, such as **NBA 2K**, where on-court advertising is part of staying true to the real sport, or from **free-to-play** games, where ads are a way to sustain the service’s free nature. O artigo continua após as sugestões[End of silence: Take-Two CEO confirms that GTA 6 marketing will begin “soon”](https://en.viciados.net/end-of-silence-take-two-ceo-confirms-that-gta-6-marketing-will-begin-soon/) [“Xuxa’s PC” breathes: The Division Resurgence arrives on PC requiring very little hardware](https://en.viciados.net/xuxas-pc-breathes-the-division-resurgence-arrives-on-pc-requiring-very-little-hardware/) [Ubisoft releases The Division Resurgence for PC in early access and details future seasons](https://en.viciados.net/ubisoft-releases-the-division-resurgence-for-pc-in-early-access-and-details-future-seasons/) In **GTA 6**, immersion is the priority. This means that radio stations and billboards will continue to focus on biting and satirical parodies. ## A new generation of players ready for GTA 6 Another point addressed by **Zelnick**was the long 13-year hiatus since the release of **GTA 5**. When asked if the older audience would still be willing to dedicate hundreds of hours to a new game, the **CEO**expressed complete confidence. In his view, there is a massive audience of young people who are now over 17 and were children in 2013, eager to have their first launch experience with the franchise. The executive joked that he “doesn’t understand” how anyone who owns a next-gen console and is of legal age could say no to **GTA 6**. For **Take-Two**, the game transcends the need to have played previous titles; it is a cultural event that will organically attract both veterans and newcomers. **See also:**[GTA 6 on PC; Felca Law may prevent simultaneous release in Brazil](https://viciados.net/gta-6-pc-lei-felca-lancamento-simultaneo-brasil/) Do you like the **Viciados Portal**? We count on your support! 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[SEGUIR FOLLOW](https://profile.google.com/cp/Cg0vZy8xMXpqMGhicXFz?pf=0) #### CHECK MORE [https://en.viciados.net/end-of-silence-take-two-ceo-confirms-that-gta-6-marketing-will-begin-soon/](https://en.viciados.net/end-of-silence-take-two-ceo-confirms-that-gta-6-marketing-will-begin-soon/) [End of silence: Take-Two CEO confirms that GTA 6 marketing will begin “soon”](https://en.viciados.net/end-of-silence-take-two-ceo-confirms-that-gta-6-marketing-will-begin-soon/) 28 de April de 2026 às 21:10 [https://en.viciados.net/xuxas-pc-breathes-the-division-resurgence-arrives-on-pc-requiring-very-little-hardware/](https://en.viciados.net/xuxas-pc-breathes-the-division-resurgence-arrives-on-pc-requiring-very-little-hardware/) [“Xuxa’s PC” breathes: The Division Resurgence arrives on PC requiring very little hardware](https://en.viciados.net/xuxas-pc-breathes-the-division-resurgence-arrives-on-pc-requiring-very-little-hardware/) 28 de April de 2026 às 16:28 [https://en.viciados.net/ubisoft-releases-the-division-resurgence-for-pc-in-early-access-and-details-future-seasons/](https://en.viciados.net/ubisoft-releases-the-division-resurgence-for-pc-in-early-access-and-details-future-seasons/) [Ubisoft releases The Division Resurgence for PC in early access and details future seasons](https://en.viciados.net/ubisoft-releases-the-division-resurgence-for-pc-in-early-access-and-details-future-seasons/) 28 de April de 2026 às 15:35 [https://en.viciados.net/shut-down-razer-and-blackpink-announce-exclusive-gamer-collection-with-rare-photocards/](https://en.viciados.net/shut-down-razer-and-blackpink-announce-exclusive-gamer-collection-with-rare-photocards/) [Shut Down! 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